16 Apr 2019

The BolognaFiere event dedicated to the world of pharmacy confirms itself as the reference event for the sector

April 14, 2019 – Cosmofarma Exhibition, the event that brings together the pharmacy world in Bologna, has closed its 23rd edition. The results speak of a constantly growing event: + 7% of visitors, over 400 exhibitors and an increase in the exhibition area of 15%.

“Cosmofarma Exhibition is the reference event for wellness and health professionals – says Gianpiero Calzolari, President of BolognaFiere – The results of this edition show how the sector is interpreting in the best way the latest changes, due to recent regulations. Once again, Bologna was confirmed as Italian “Health Capital”, and with the support of almost 90 local pharmacies, which took part in the Bologna Health Week, citizens were also involved in prevention and screening activities. Our thanks go to the Municipality of Bologna and Federfarma Bologna for their support to this initiative.”

“The pharmacy is going through a period of profound transformation and great challenges, and it is expected to evolve continuously, in order to meet the increasingly complex health needs of the population and at the same time maintain the necessary economic balance – says Marco Cossolo, President of Federfarma – Even this year, Cosmofarma has been a valuable opportunity for discussion on the major issues of interest to the sector, for exchange of information on products and services to increase pharmacists’ efficiency and professionalism, integrating the pharmacy into the National Health Service and in local health care”.

The over 80 conferences scheduled during the three days of the event have been attended by a large public. The key theme of Cosmofarma 2019, that is to say human relationships, has awakened visitors’ interest.

In particular, the Cosmofarma Business Conference was very successful, with the presence of the psychiatrist and writer Paolo Crepet, who brought advice and ideas to over 300 attendees, helping them to better face the moment of change in the sector and the new role of the pharmacist imposed nowadays by our society.

Among the most popular conventions, the institutional meeting by Federfarma, which this year wanted to celebrate its 50th anniversary in Bologna, and the opening conference by Gadi Schönheit – Doxapharma – on the transformation of the pharmacy from a distribution channel to a meeting point for human relationship, with the participation of Mr Andrea Mandelli, President of the Federation of Italian Pharmacists, and of the President of Federfarma, Marco Cossolo.

Many pharmacists attended the Nutraceuticals Conference, on Friday and Saturday, with sessions dedicated to the development of the nutraceuticals and food supplements sector, which continues to record important growth rates.

The sessions of the Cosmetic Summit on the development of dermocosmesis have been of considerable interest. Among the speakers, Mintel, with a focus on consumers’ attention to natural cosmetics and sustainable packaging; Else Corp and Viewtoo, with suggestions for making the most of the potential of

the segment within the store, and Myriam Mazza, proclaimed “Pharmacist of the year 2019”, who presented her project on cosmetics specifically thought for oncology.

The President of ANPIF, Fiorella Palombo Ferretti, took part in the exhibition with a presentation focused on the importance of a psychological support in pharmacies.

Sunday the 14th, among other speakers, Holden School, based in Turin, presented a workshop dedicated to the importance of storytelling in the pharmacist’s relationship with customers.

Within the program of conferences dedicated to human relations, the sessions chaired by Alessandra de Carlo on new leadership models and by Luca Chieregato on the importance of listening.

During the show, the birth of a new society has been announced, for the joint organization of both Cosmofarma and Exposanità. The company BOS Srl, whose 51% is owned by BolognaFiere Cosmoprof and 49% by Senaf, will help to combine the know-how of two important events for professionals in the healthcare sector, to better face the new market challenges.

Next rendez-vous, Cosmofarma Exhibition 2020, from 17 to 19 April, in Bologna, Italian “Health Capital”.

For further information,

Paolo Landi

Arianna Rizzi
Tel. 02 454708253