The 38th edition of Cersaie, to be held in Bologna from 27 September to 1 October 2021, was presented.

21 Sep 2021

Savorani: “Cersaie’s attractiveness brought 623 exhibitors from all over the world to Bologna”.

Calzolari: “The first appointments made confirmed expectations and the desire to restart.”

Mussini: “A fair of confirmations and with two important new features: Contract Hall and Cersaie Digital”.

Guidi: “For Lombardini22, participating in and networking at Cersaie is somewhat natural.”

Cafiero: “The strict rules in force ensure the possibility of an easy and safe visit for Italian and international customers.”

The 38th edition of Cersaie was presented this morning at the entrance of Piazza Costituzione. The International Exhibition of Ceramic Tile and Bathroom Furnishings will be held at the Bologna Exhibition Centre from Monday 27 September to Friday 1 October 2021. In the presence of the Chairman of Confindustria Ceramica, Giovanni Savorani, the Chairman of BolognaFiere, Gianpiero Calzolari, Confindustria Ceramica vice chairman Emilio Mussini and Lombardini22 CEO Franco Guidi, the goals, programmes and simple rules for arriving in Italy and visiting the Exhibition Centre were outlined.

“The desire to physically meet each other has led 623 exhibitors from 28 countries to participate in this edition of Cersaie, giving life to a fair occupying fifteen pavilions,” declared Giovanni Savorani showing some aerial photos of the Exhibition Centre in the process of being set up. “Companies have worked hard to develop new products and solutions, which will be launched here at Cersaie as a world premiere. Sustainability, energy transition and the competitiveness of the Made in Italy brand are the topics we will be addressing at the opening conference on Monday 27 September 2021, together with the Minister of Economic Development Giancarlo Giorgetti, the Chairman of the Emilia-Romagna Regional Government, Stefano Bonaccini and the Chairman of UniCredit, Pier Carlo Padoan.” 

“This second half of 2021 has seen an important resumption in activity, with leading international events returning after the forced interruption caused by the pandemic,” says Gianpiero Calzolari. “A few days ago we completed the first events on the calendar that confirmed expectations and the desire to restart. Cersaie, which we will officially open in the next few days, will surely confirm this trend due to the undisputed leadership of the event and the importance of the participating companies. The collaboration between Confindustria Ceramica and BolognaFiere has always been based on dialogue and the sharing of strategic goals to enhance our activities, and this has become even more evident during the setting up of this 2021 edition. Our heartfelt thanks go to Chairman Savorani and his team.”

For Emilio Mussini, Chairman for Confindustria Ceramica Promotional Activities, “this Cersaie confirms all the positive formats already seen in the past, such as the Lectio Magistralis – which this year will be given by Pritzker Prize-winning architect Shigeru Ban – and the other conferences of the “building, dwelling, thinking” cultural programme; the exhibitions on the work of the G124 and on the Ceramics and Designcompetition; the 18 Press Cafés; Tiling Town and Cersaie disegns Your Home consultancy service for private individuals. Worth noting is the strengthening of incoming tourism, thanks to the 1.2 million euro agreement with the Italian Ministry of Foreign Affairs and the Italian Trade Agency ITA, the birth of Cersaie Digital, a ‘multimedia gateway’ to make participation in the fair more effective or to participate remotely. The Contract Hall (Hall 18) will be a place for the development and consolidation of dialogue between all professionals in the Real Estate sector, who see the architecture firms present here as their natural interlocutors.”

“For a company like ours, taking part in Cersaie is a somewhat natural step. Lombardini22 has always focused on forming a network, one that is plural, diverse and open to the specific characteristics of all the players that make up the construction supply chain, but also to the seemingly distant differences and knowledge. It is essential to share the broadest possible networks of skills and experience, in the awareness that no one can save themselves alone, none of the specialists have sufficient tools to deal with today’s great complexities. Places like Cersaie or initiatives like BuildVision are important, as they act as catalysts in the process of integrating the system. With this spirit Lombardini22 has grown a lot: we have always learned from the differences and unique characteristics and we continue to learn,” said Franco Guidi, partner and CEO of Lombardini22, Italy’s No. 1 architecture and engineering group in terms of turnover (18 million euros in 2019) that operates internationally and specialises in the fields of Office, Retail, Urban, Living, Hospitality and Data Centre, and that has a community of about 300 professionals including architects, engineers, designers, with an average age of 34 years.

Armando Cafiero, Managing Director of Confindustria Ceramica concluded the meeting by explaining, through a simple infographic, that quarantine is not required if the visit to Cersaie does not exceed 120 hours in total. This does not include some countries, such as Brazil, for which it is however possible to request specific authorisation from the Ministry of Health for participating in the exhibition. Finally, he showed the video “Visiting Cersaie is easy!”, a 60-second clip that, in four languages, illustrates in a simple and clear way how to access and use the Exhibition Centre, exhibitor’s stands and restaurants and bars. These rules have already been applied in similar contexts in Italy and have become normal practice and commonplace.

***

For more information:

Andrea Serri
Communications
T +39.0536.818280
C +39.348.1504905
M pressoffice@cersaie.it