THE EXCLUSIVE PARTNERSHIP AGREEMENT BETWEEN BOLOGNAFIERE AND ADM HAS BEEN RENEWED

Dec 12, 2019

BolognaFiere SpA has renewed its partnership agreement with ADM, the association representing the grocery retail sector, for the organisation of MARCAbyBolognaFiere, the reference fair event for the world of Private Labels, involving the leading groups in Grocery Retail.

The agreement between BolognaFiere and ADM has been renewed. BolognaFiere is Italy’s second largest player in the trade fair sector and a leader at international level, present in Italy and abroad with exhibition networks that play key roles in their respective sectors. ADM is the association that brings together the leading businesses in Grocery Retail, taking a proactive role in the sector’s relationships with industry and working in close collaboration with the representative associations in the sector. The agreement, in fact, has been renewed continuously since 2010 (the date in which it was established), ensuring the joint organisation of the event, which is set to hold its 16th edition, and orienting its development, also thanks to the important contribution from the Technical Scientific Committee that brings together the leading groups in Grocery Retail.

The agreement signed by the President of BolognaFiere, Gianpiero Calzolari and the President of ADM, Giorgio Santambrogio, has a duration of five years and will include the 2020, 2021, 2022, 2023 and 2024 editions of MARCAbyBolognaFiere that will be held at the Bologna Exhibition Centre.

“The collaboration between BolognaFiere and ADM,” announced Gianpiero Calzolari, “further reinforces our commitment to support a sector that has highlighted, in recent years, a constant trend for growth and that still has significant potential in terms of its market share, both in Italy and on foreign markets. Our commitment focuses on the identification of development lines and strategic initiatives in terms of business and internationalisation and, in that sense, working in close collaboration with ADM means pooling our respective expertise and experience and placing this at the service of the market.”

“MarcabyBolognaFiere confirms its credentials year after year as a fundamental event for the grocery retail business,” confirms Giorgio Santambrogio, President of ADM. “An event in which business and the enhancement of knowledge become essential factors for developing the sector. We believe in Private Labels, which are now, and in future will increasingly become, a strategic element for our companies. This multi-year agreement with BolognaFiere consolidates the established and successful relationship while laying the foundations for a future that will ensure that the event is an unmissable meeting place for grocery retail, distribution and industry.”