Jul 22, 2021

Record numbers of exhibiting companies sign up five months ahead of the event 

 Five months ahead of the opening of the eighteenth edition of MarcabyBolognaFiere – the main trade event for the Private Label sector, organized by BolognaFiere in partnership with ADM already a record number of companies have signed up or confirmed their interest to take part. 

More than 400 exhibitors have already signed up to attend the event that promises to have an even more complete exhibition offer available to national and international operators that will be in Bologna on 19 and 20 January 2022. 

Waiting for them will be a more extensive, updated event with a functional layout to best showcase the exhibition offer and facilitate visits to the Fair. 


The exhibition offer at MarcabyBolognaFiere 2022 is divided into seven macro areas: Food; Personal Care Products; Products for the Home and Recreation; Pet Products; Packaging Companies; Service Companies and Technical Press and Associations. 


The internationalization of the event has continued its constant growth, progress that can be attributed to the success of ‘made in Italy’ products but also to the intense activity implemented to increase the number of international incoming operators to the event. BolognaFiere has carried out strategic actions with buyers and international retail groups and these actions have been met with a decisively positive response in terms of participation and the number of meetings organized also as part of Marca Digital Session 2020. MarcabyBolognaFiere 2022 will be a further tool to support Italian producers’ leadership position in the European rankings for the creation of private label products for international groups. 

To further reinforce the dialogue with countries considered interesting from a commercial perspective, MarcabyBolognaFiere has organized a network of agents operating in Austria, Bulgaria, China, Cyprus, France, Portugal, Spain, South Korea, Taiwan and Turkey as well as Latin America, North Africa and the Balkans. 


The leading retail groups involved in Grocery Retail are the protagonists of the Technical-Scientific Committee at MarcbyBolognaFiere, a committee that will guide BolognaFiere in developing the strategic direction of the event and the definition of key issues for the sector to develop in the meetings and workshops and in the analysis of the now traditional Report into Commercial Brands that each year illustrates the main trends evolving in the sector at national and international level. 

The Technical-Scientific Committee 2022 includes the retail groups: C3, Carrefour, Conad, S&C, Coop, Coralis, Crai, Despar, distribution italiana, D’ITALY, MARR, SELEX, SUN, Tuodì, Unes Supermercati, Gruppo VéGé. 

In the short term, the committee is destined to expand further with the inclusion of other large retail groups, some of which have vertical specializations in particular trade sectors. 


Ahead of the fair when exhibitors and the international business community will be able to meet in Bologna on 19 and 20 January 2022, from the autumn the webinars and meetings of the MARCA TRAINING PROGRAMME will recommence.


Communication and External Relations Manager 
Isabella Bonvicini – 
Tel. +39 051 282 920 / +39 335 7995370 

Press Office 
Gregory Picco – 
Tel. +39 051 282 862 / +39 334 6012743