Informa PLC, the leading international exhibitions group, has signed an agreement with BolognaFiere Group which will lead to an investment of 25 million Euro’s through a convertible bond.
This further consolidates the long-term partnership between the two companies on the Cosmoprof Asia brand, which already serves the Beauty & Personal Care market in Hong Kong,Thailand and India. Today’s agreement will extend this collaboration into a number of other geographic markets, most immediately focusing on Shenzhen in Mainland China and the Middle East. This will further expand the reach of the Cosmoprof brand and strengthen the ability to cross-sell and cross-promote all our trade show brands internationally.
BolognaFiere thus concludes one of the actions approved last May at the Shareholders’ Meeting which aimed to increase capital by up to 105 million euros.
“We are very pleased to have consolidated our partnership with Informa group – says the President of BolognaFiere, Gianpiero Calzolari – and to have completed one of the actions included in the BolognaFiere capital strengthening operation. This choice projects the Bologna Fair into the world and significantly accelerates the internationalization of our Group “.
Stephen A. Carter, Informa Group Chief Executive said: “We are delighted to expand our partnership with BolognaFiere and extend our commitment to the Beauty & Personal Care market by working together to bring Cosmoprof Asia and other leading Beauty brands to new geographic markets around the world”.
BolognaFiere Group is one of the main international trade fair companies, operates in 3 continents (Europe, Asia and America), organizes exhibition events in 12 countries around the world and is directly present in 10 with its own offices in 16 cities.
It was the first Italian trade fair operator to open its own office in China where, through the company BolognaFiere China Ltd., it organizes world-class events in Hong Kong, Shanghai and Singapore.
It organizes prominent demonstrations in the United States, Russia and India.
It has a significant presence in Europe, where in 2018 it acquired Health and Beauty, a network specialized in the professional beauty sector and in the publishing of trade magazines in France, Germany, Switzerland and Eastern Europe.
It has an exhibition portfolio of over 100 events a year in Italy and abroad, both directly organized and hosted.
It is the first Group in Italy in terms of turnover and events organized abroad.
It is the first Group in Italy for diversification of activities and territorial presence.
It is a world leader in the Cosmetics sector with the Cosmoprof brand.
It is the Italian leader in the outfitting sector.
It organizes the most important international children’s book fair, the Bologna Children’s Book Fair.
Informa Group PLC is a leading international Academic Markets, B2B Markets and Digital Services Group. It helps commercial, professional and academic communities work smarter and make better decisions faster through specialist content and intelligence, and creates valuable opportunities to connect, discover and learn, through Live & On-Demand Events and a growing range of B2B Digital Services.
Informa PLC is a UK listed Company and member of the FTSE 100 Index.
For more information, please visit www.informa.com