“Since the beginning of the Coronavirus emergency, the national and international trade fair system has had to make considerable efforts to reposition the events scheduled for these months,” announced Antonio Bruzzone, General Manager of BolognaFiere. “In this complicated phase of rescheduling there is an added awareness of the need to work with even greater energy to create favourable conditions to support businesses. And it is this consideration that has led BolognaFiere to decide to hold the 32nd edition of SANA, the international exhibition of organic and natural products (organised in collaboration with FederBio/Assobio) and COSMOPROF WORLDWIDE BOLOGNA on the same dates. The two events will open on 3 September and SANA will conclude on 6 September and COSMOPROF on Monday 7 September.
We are currently working on finalising the layout for the events in order to maximise the opportunities for exhibitors and operators attending both fairs to meet and network. The concentration in the first weeks of September of the leading international fair events in the national trade fair system will be a plus for the incoming foreign trade delegations that will be able to better plan their schedules by organising their visits to events taking place in the same Exhibition centre. It will also be of great benefit to national operators.” Bruzzone continued,“Never before has there been a time quite like this, when a situation required such flexibility and effort; for our part we are trying to identify all potential synergies that can be activated as well as new initiatives to set up in order to ensure the growth and development of business at global level.”