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BolognaFiere S.p.A. and Iran International Exhibitions Co., Teheran fair agency, renewed the Memorandum of Understanding for 2018

Teheran, December 2017

BolognaFiere S.p.A. and Iran International Exhibitions Co., Tehran fair agency, renewed the Memorandum of Understanding for 2018. With this new agreement the collaboration between the two exhibition centers is consolidated and the number of events subject to commercial agreements is increased.

Iran International Exhibitions Co. is the Iranian government agency that manages the Tehran fair district, with over 100 events in its portfolio.

BolognaFiere is one of the world's leading trade fair players, with a strong presence on international markets; it is the exhibition reference center for the major national industrial districts that, in Bologna, organize their leading events.

The collaboration between BolognaFiere and Iran International Exhibition Co. for 2018 will be extended to events related to the construction, automotive and cosmetics and beauty sectors.

The signing of this agreement is the result of a long and complex negotiation carried out by the parties, with the contribution of Emilia Romagna Region and the Embassy of Italy in Iran.

“With this new agreement - said Gianpiero Calzolari, president of BolognaFiere - we confirm and further develop the role of BolognaFiere as a tool at the disposal of the Italian manufacturing industry to develop new business towards markets with the highest growth rates. Iran today represents a commercial platform of great attractiveness for companies; a growing market very interested in products, professionalism and technologies exported by our country”.   

The renewal of this important agreement confirms the strong potential expressed by our strong economic system and the Iranian growing system - states Palma Costi, Deputy Mayor for Productive Activities, Emilia Romagna Region - In the recent institutional mission in Iran we have launched a very proactive dialogue about the opportunities for collaboration between our territories. The partnership involving our  exhibition systems represents an opportunity for growth for our whole territory, due to the interest of the Iranian system in all our production districts, from the automotive industry to tourism and the cultural sector.”