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BOLOGNAFIERE IN CANADA FOR ITALIAN CUISINE WEEK

The initiative is part of a networking project between Quebec and Emilia-Romagna

 

BolognaFiere is in Montreal as an ambassador for the cuisine of the Emilia-Romagna region. In coordination with the Bologna Council, the initiative is part of an overall approach that aims to strengthen the economic ties and tourist relationships between Canada and the territory of Emilia-Romagna. From 17 to 21 November a delegation from the Bologna Exhibition Centre are taking part in the ITALIAN CUISINE WEEK in Montreal where, among the meetings with different participants, such as companies and shops, involved in the trade and preparation of typical Italian products, two chefs from Emilia-Romagna will be giving cooking demonstrations. A specially prepared menu with delicacies and wines from the region will be offered at the events organized for the various categories of operators and for a group of Canadian chefs, who will be able to meet and talk with the Italian chefs Romina Lugaresi and Alessandro Poletti. The invitees include business people, opinion makers and representatives of the Canadian media.

The initiative was born from the determination of the Consulate and the Italian Chamber of Commerce in Canada to create a network of institutional stakeholders and companies from Emilia-Romagna in order to develop a pathway of integration and trade between Québec and Emilia-Romagna. In a nation that cares a lot about environmental issues, great attention has been paid to the fact that BolognaFiere organises events specialized for the food sector such as SANA, the International Exhibition of Natural and Organic Products and MARCA, the leading trade fair in Italy (and the second most important in Europe) for private label products, an event that involves a significant number of key players in grocery retail. The Bologna Council, the Exhibition Centre, Unioncamere and the regional Tourist Promotion Agencies (APT) have planned activities of promotion and branding during the Italian Cuisine Week. During the spring the Consulate received a delegation from Bologna Council led by mayor Virginio Merola and that included the general manager of BolognaFiere, Antonio Bruzzone.

For its part, since 2014 the Italian Chamber of Commerce in Canada has been carrying out activities of promotion, matchmaking and assistance for the food, wine and tourism sectors from Emilia-Romagna. Over these three years a group of companies has launched a project of internationalization with Québec: tourist packages to the Emilia-Romagna region have been developed and marketed and these have included the promotion of some of the regions’ wines through the Chamber of Commerce in Canada’s portal Wine and Travel Italy.

Montreal’s ITALIAN CUISINE WEEK represents a bridge to the North American market, which is particularly receptive to the culture of Italian food and wine and Italy’s excellent products.