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BELLEZA Y SALUD 2017 REGISTERS AN INCREASE OF INTERNATIONAL ATTENDEES THANKS TO THE COLLABORATION WITH BOLOGNA FIERE COSMOPROF

Great success for the 2017 edition of Belleza y Salud, the main event for the beauty sector in South America, with the collaboration for the first time of Bologna Fiere Cosmoprof as international sales agent in support of CORFERIAS - International Business and Exhibition Center of Bogotá.

More than 370 exhibitors and 56.000 visitors attended the event, and thanks to the collaboration with the Cosmoprof Worldwide Bologna network, the exhibition attracted the professional world at an international level, with a significant increase in the participation of buyers and companies from non-South-American countries. In partnership with Bologna Fiere Cosmoprof, Belleza y Salud hosted for the first time a pavilion entirely dedicated to beauty exhibitors worldwide, the International Hall 7 - powered by Cosmoprof, with over 1,200 square meters of exhibition space and specific initiatives for distributors and retailers. B2B meetings were organized with both South American buyers interested in networking with leaders in the cosmetics industry, and with distributors ready to offer local companies new opportunities in European, Asian and North American markets.

Important Italian companies representing the excellence of the beauty industry “made in Italy” exhibited in the Italian Country Pavilion organized by ITA – Italian Trade Agency in collaboration with Cosmetica Italia - the Personal care association: Antica Erboristeria (Italy), Beautystreams (USA), Bioclin (Italy), Ceriotti (Italy), Dongguan Fumeikang Electrical Technology (China), Eagle Fortress Hair Products Factory (China), Foreo (Sweden), Globalcos (Italy), Ivy Enterprises/Kiss (USA), La Dispensa (Italy), Lizhi Packing (China), Myosotis (Italy), My Perfumes (UAE), Ningbo Beiming Furniture (China), Nutraluxe MD & Pulsaderm (USA), Packmax Packing (USA), Panzeri Diffusion (Italy), Parisienne (Italy), Pool Service (Italy), Procosmet (Italy), Renée Blanche (Italy), Rudy Profumi (Italy), Shenzen Uvled Optical Technology (China), Sidu Corporation (China), Swiss Arabian Perfumes Group (UAE), Turbo Power (USA), Ultimate Creations / Infinite Aloe USA (USA), Yu-Xiao Plastic (China), Yuyao Jingyi Plastic Industrial (China).

Bologna Fiere Cosmoprof is the organizer of Cosmoprof Worldwide Bologna,  the reference B2B exhibition for the beauty industry, which celebrated in 2017 its 50th edition with record numbers: more than 250.000 operators, with a 16% increase of international attendees, 2.677 exhibitors coming from 69 countries, and 29

Country Pavilions took part to the exhibition, highlighting its worldwide leadership. The Cosmoprof network includes Bologna, Las Vegas with Cosmoprof North America and Hong Kong with Cosmoprof Asia, involving  6.400 exhibitors overall and more than 350.000 visitors coming from 150 countries.

For further information, www.cosmoprof.it