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THE SECOND EDITION OF FRANCHISING&RETAIL EXPO AT BOLOGNAFIERE COMES TO AN END

Bologna, 18/05/2017

Meaningful encounters thanks to a carefully selected and attentive public

 

On Saturday 13th May the second edition of Franchising&Retail Expo, the international fair for franchising organized by BolognaFiere in partnership with Assofranchising, concluded. The event attracted over 3000 visitors, an increase of 15% compared with the first edition.

The figures confirm the emphasis on business that, since the first edition, has been the standout feature of the event thanks to a profiled and carefully selected and motivated public capable of interfacing immediately with the exhibitors to request specific information and in-depth details.

Further enhancing the visitor experience was a packed schedule of over 50 conferences and workshops that enjoyed excellent levels of participation from the public. The meetings and events enabled many of the most important brands present at F&RE to illustrate in greater detail the opportunities in their respective sectors.

Numerous visitors took advantage of the free consultancy service offered by Assofranchising and the Franchising Helpdesks of Confcommercio-Impresa for Italy.

A further high profile for occasion was the general assembly of the European Franchise Federation that brought 13 international delegations from European countries to Bologna as well as some of the main international operators from the sector.

There was no lack of opportunities for networking and socializing during the three days and were prizes were awarded by Asso del Franchising, which for the event’s second edition handed out awards to 15 franchisors that have distinguished themselves within their respective categories.