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Bologna, 17/05/2017

From Friday 8th  to Monday 11th  September 2017 SANA, the Italian fair that is a reference point for the world of natural and organic produce is set to return.
This coming edition will include many new developments, from a larger layout to a number of new initiatives, while events that have become mainstays of the SANA fair, such as SANA Novità, SANA Academy, SANA Shop and the VeganFest, have all been confirmed.


The 2016 edition of SANA saw visitor numbers reach 47,221, with 833 companies in 50,000m2 of exhibition space, over 60 events and workshops (involving 4,800 participants) and 2,300 meetings with buyers from

27 different countries. These figures demonstrate the impressive growth of the sector that is showing no sign of slowing down. SANA has continued to grow too; for years now the fair has been the reference exhibition platform for operators and enthusiasts of natural and organic products in all of their many forms.

One new feature worth noting this year is the new larger and more functional layout. In addition to Pavilions 25 and 26, which are reserved for the sector of Organic Food, a further two pavilions (21 and 22) will house the section Natural and Organic Body Care, a part of the event that is growing notably in terms of the number of companies present. Pavilion 16, with its own entrance (North entrance), will be dedicated to Green Lifestyle, with proposals for every aspect of a natural and organic life, from the home to clothing, gardening to pet care, free time to travel. The Green Lifestyle section will be upgraded and reorganized in order to correspond to consumers’ growing interest in green and organic issues and how these can be integrated into every sphere of daily life.

The 5 pavilions, located on the ground floor, will be connected by walkways and made easily accessible from the Bologna exhibition Centre’s North and West entrances.


SANA 2017 – the new layout


In addition to the significant new developments many leading businesses from the sector that attended in

2016 have confirmed that they will be present once again in 2017. Already a large number of companies with a history of attending the event have confirmed their participation this year alongside those participating at SANA for the very first time.

Two appointments not to be missed, both taking place in Pavilion 16, are SANA Shop, where visitors will be able to test and purchase the products on display, and VeganFest, the most important vegan initiative on a national level, organized in collaboration with VEGANOK.

SANA Novità, the showcase inside the Service Centre, will be a key attraction for visitors who will be able to discover new products and the latest evolutions of existing products presented by companies at the fair. Once again visitors will be able to vote for their favourite products.

SANA City also returns with the numerous initiatives involving the city of Bologna and the direct participation of restaurants, bars and local businesses.

A calendar rich in B2B appointments, numerous workshops and seminars, including those of the SANA Academy, and opportunities to meet with international calibre buyers, producers and professionals from the sector; this all contributes to making SANA the ideal terrain on which to cultivate opportunities for development and networking that can emerge from the scenario of organic and natural products, a sector which is experiencing continuous expansion.


Website www.sana.it

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