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COSMOPACK 2017 improves its international recognition with new partnerships and sinergies

Milano, 14/02/2017

Cosmopack, the B2B event involving the beauty supply chain with innovative solutions and technologies for the industry, will be held in Bologna from 16 to 19 March 2017, and it will confirm its role as not-to-be-missed event for beauty suppliers focusing on raw materials, formulation, machinery and packaging.

With a general growth of exhibitors up to 8%, 50% of them coming from abroad (from 29 countries), the 2017 edition of Cosmopack will be even more international thanks to the presence for the first time of companies that belong to new reference beauty markets.

New exhibitors coming from South Korea will presenting in Bologna the most innovative “K-Beauty trends”, that are achieving growing success in the global market. The participation of companies from Japan is remarkable, too, with special attention paid on eco-friendly innovation and industrial solutions; Japan will take part in the event for the first time with a national pavilion organized by JCC – Japan Cosmetic Center.

Companies representing the “Made in Italy” and working on innovation and international issues, will premiere their new collections together with start-ups specialized on multi-cultural and halal-certified beauty products.

Cosmopack will be held in conjunction with COSMOPRIME, the new exhibition area dedicated to retail companies from the high-end mass market to prestige and niche perfumery. During the 50th edition of Cosmoprof Worldwide Bologna, beauty specialists interested in developing new private labels and in the perfumery sector will have the opportunity to visit the companies exhibiting in Cosmopack.

COSMOPRIME will host the unique International Buyer Lounge of Cosmoprof Worldwide Bologna, with top buyers coming from all over the world and selected for the International Buyer Program, an exclusive business matching tool developed by Cosmoprof Worldwide Bologna.

Cosmopack 2017 is the reference event for decision makers of both the most well-known international brands and the brand-new ones: top management, product development directors, purchase managers, production managers, packaging designers, R&D managers, marketing and commercial directors come to Cosmopack to find the most innovative formulation, the latest news and avant-garde projects to further develop their business.

 

THE COSMOPACK WALL AWARD

The Cosmopack Wall Award, celebrating in 2017 its 4th edition, is a not-to-be-missed initiative for the sector and it represents a unique “innovation meeting point” for leading companies, both from Italy and from foreign countries, which can present the latest technologies that will build the future of the beauty industry.

In the past editions (the first one in 2014), The Cosmopack Wall Award gave visibility to over 70 innovative projects for the supply chain.

The 2017 edition of the award, limited to Cosmopack exhibitors, gathered together 73 projects that follow a new concept defined in collaboration with the international trend agency Beautystreams as strategic partner for the initiative. The issue for the contest will be ‘Let’s get emotional…urban poetry’: the emotion arisen by original packaging design, by the texture of a cream or by a fragrance may drive the purchase process by final customers. The contest will celebrate the most original solutions influencing even the most digital-confident and trendy consumers.

To select the winners there will be a jury of internationally renowned beauty industry experts:

  • Annick BEATRISINI, Director - Innovation & Research, COSNOVA GmbH - Germany
  • Britta FLECK, President & Managing Director, Glossybox – USA
  • Vittoria FILIPPI GABARDI, Beauty Journalist per Vogue Italy, Condé Nast - Italy
  • Laura ILTIS, International Marketing Director VOGUE Laboratorios de Cosmeticos, L'OREAL Group - Colombia
  • Seung-chuel KIM, Marketing Headquarters, Managing Director, TonyMoly – South Korea
  • Stefano LAVORINI, Editor in Chief, Italia Imballaggio - Italy
  • Elie PAPIERNIK, Managing Director, Centdegrés - France
  • Eunyoung SHIN, Marketing Director, Clio Cosmetics - South Korea
  • Kilala TILAAR, Deputy Marketing Director, Martha Tilaar Group - Indonesia
  • Lan VU, CEO/Founder, Beautystreams - USA

The award will be given according to 8 categories: make-up formula, skincare formula, skincare packaging, make-up packaging, technology award, inspiration award, design award and special avant-garde award. The jury will select 24 projects, three from each category, that will be displayed as finalists at THE WALL SHOWCASE, in the Gallery between hall 15 and 18 of Cosmopack.

The award ceremony will be held on March 17th, at 5.30 pm, pavillon 19.

 

THE PERFUME FACTORY

To celebrate the 50th anniversary of Cosmoprof Worldwide Bologna, Cosmopack will organize a special project, The Perfume Factory, presented by Cosmoprof Worldwide Bologna in collaboration with Accademia del Profumo and Cosmetica Italia – Personal Care Association. The Perfume Factory is a real journey in the supply chain of a fragrance: from olfactory to maceration, from cartoning to cellophane. In this area, set up in COSMOPRIME – pavilion 19, a “limited edition” fragrance will be produced, in collaboration with leading companies of the beauty industry: ICR, Bormioli Luigi, Candiani, Aptar, Ima Group, Coven Egidio, Pusterla 1880 and Industrial Box. The supply process will be certified with ISO 22716 and Carbon footprint by Certiquality.

The 2016 Cosmopack edition registered the participation of 21,900 professionals with a significant presence of foreign visitors (48% coming from 109 countries) and 435 exhibitors from 33 countries.

For the 2017 edition, Cosmopack will have a new advertising image by Oliviero Toscani, international photographer and artist, related to the one created for Cosmoprof Worldwide Bologna and inspired by a concept of beauty with no boundaries, a synonym of the multi-cultural world of Cosmoprof.

 

For further information: www.cosmoprof.com/cosmopack